PROPOSED LUXURY LODGE TO BOOST POST-PANDEMIC RECOVERY IN THE SOUTH EAST

Allure's Cape Raoul's Signature Restaurant, Bar and Cafe

Allure Tasmania, a new, locally owned and environmentally sustainable lodge brand, has submitted a development application to the Tasman Council for development of a luxury resort on farmland adjacent to the head of the Cape Raoul walking track. The first stage of the $11M development will deliver 20 opulent, architecturally-designed villas, a waterfall-side spa, a signature restaurant featuring gourmet local produce, and a relaxed public café where day-trippers can take welcome respite from the elements by a roaring free-standing fire. Upon completion, the resort will provide 30 ongoing jobs in hospitality and associated trades.

Designed to provide the full range of Tasmania’s ‘special interest’ tourism draw-cards, Allure Cape Raoul will provide the ultimate getaway for outdoor adventurers and wilderness lovers, whether they be hikers, surfers, mountain bikers, fishing enthusiasts or golfers. Initially, it will cater to a ready-made market of self-guided walkers seeking to complete the final stage of the Three Capes Walk by providing the only independently operated luxury accommodation on the route.

Cape Raoul

Following establishment of Allure Cape Raoul, Allure Tasmania proposes to develop two further properties: a spa retreat at Norfolk Bay featuring 2.8 km of pristine water frontage and a secluded small-scale boutique lodge at Maingon Bay, surrounded by the magnificent Tasman National Park.

Tunnel Bay

Allure Tasmania is the brainchild of local businesswoman Jacinta Young, who has an extensive track record in the conceptualization and delivery of significant, high-value capital and accommodation projects. Jacinta describes the Allure vision as being “all about a connection to nature, downtime, relaxation – an antidote to crazy living and the daily stressors of city life.”

A passionate advocate for Tasmania – in particular, the South East where she grew up – Jacinta states that: “In sharing this extraordinary environment with guests, I’m hoping that Allure can ‘give back’ to the region; not only by creating jobs and investment, but also by giving locals the chance to showcase their talents, produce and stories, to ensure the ongoing sustainability of the region we love. Partnerships with local producers, artisans, service providers and the local community will be critical to this endeavour.”

It is expected that the development phase of the three Allure properties will create around 160 Jobs in the construction industry and associated trades, while ongoing operations will provide direct employment for some 108 staff as well as increasing business opportunities through partnerships with a diverse range of local producers, artisans and service-providers.

Consistent with a commitment to local talent, Allure Cape Raoul is being designed by award-winning Hobart-based architect John Lewis, of Caliban Consulting.

Proposed Villa's

Epitomizing Tasmania’s ‘clean and green’ image, Allure will provide the small-scale boutique accommodation, fresh gourmet produce and restorative natural environment that industry experts predict holiday-makers will be seeking following the cessation of COVID-19-related travel restrictions. Poised to market itself to the post-pandemic industry revival, Allure will also contribute to the ongoing development of Tasmania’s tourism brand, catering not only to established market sectors, but with the capacity to attract and expand significant niche markets not currently well-served in Tasmania, such as high-value corporate tourism.

Allure Tasmania is a Tasmanian-owned luxury destination brand aiming to deliver three distinctive lodges and retreats in Tasmania’s magnificent and relatively undiscovered South East. Ideally situated to offer guests some of the most spectacular sights, tastes and experiences in Tasmania, Allure resorts will be synonymous with quality Tasmanian tourism and will become destinations in their own right.